Fraserway RV Cookstown

Fraserway RV Cookstown - Company Overview

Company Overview

Fraserway RV is Canada's only national RV dealer, proudly Canadian and family-owned since 1969. Named a Top 5 RV Dealership in North America, the company operates 14 locations across Canada with approximately 317 employees. Fraserway RV generates estimated annual revenue between $116.4M to $206.9M, functioning as a full-service dealership offering sales, rentals, parts, and service. Owned by the Epp Family with James Epp as President, the company has built a reputation for quality products and exceptional customer service.

Management

Executive Leadership:

• James Epp - President and Owner (since 1983)
• Rex Sheehy - Chief Executive Officer
• Kraig Hickel - Vice President, Dealerships and Sales (National)

Senior Management:

• Al Nanji - Regional Vice President
• David Frolik - National Manager – Rental Partnership & Systems
• Brandi Czegledi - General Manager (British Columbia)
• Paul Friesen - Director, National of Fixed Operations
• Peter Schmucker - General Manager (RVDA of Canada Board)

The company maintains a family-oriented leadership structure, with one of James Epp's sons holding a leadership role within the organization.

Projects and Operations

Fraserway RV operates through 14 locations across Canada including Vancouver, Calgary, Edmonton, Whitehorse, Toronto (Cookstown), and Halifax.

Key Operations:

• RV Sales: New and used RVs including travel trailers, fifth wheels, toy haulers, and Class A, B, B+, and C motorhomes
• RV Rentals: Canada's #1 RV rental company with a fleet approaching 1,700 units
• Parts and Accessories: Comprehensive parts inventory and online store
• Service and Maintenance: Certified RV technicians providing maintenance and repairs

Subsidiaries and Partners

Subsidiaries and Affiliated Companies:

• Travelhome RV: Part of Fraserway RV since 2006
• Adventurer LP: Owned by James Epp

Strategic Partnerships:

• East to West RV: $125 million partnership over the next decade
• Dragonfly Energy: Partnership to offer Battle Born Batteries® across all dealerships
• InTech RV: Collaboration partnership launched in mid-June

The company works with approximately 120 suppliers primarily located in the United States and Canada.

Financial Status

• Estimated annual revenue: $116.4M to $206.9M
• Revenue per employee: Approximately $316,250
• Canada's only national RV dealer with coast-to-coast coverage
• #1 RV rental company in Canada by fleet size and market share
• Top 5 RV Dealership in North America recognition
• Private company with strategic investments in expansion and partnerships

While specific cash burn rate and runway information is not publicly available, the company's sustained growth and strategic initiatives indicate strong financial health.

Short and Long-term Plans

Short-term Plans (2025-2026):

• Montreal Expansion: New dealership opening in Fall 2025
• Fleet Expansion: Growing rental fleet beyond 1,700 units
• Partnership Implementation: Rolling out East to West RV and Dragonfly Energy solutions
• Technology Integration: Enhancing digital platforms for customer experience

Long-term Strategic Vision:

• Market Leadership: Maintaining position as Canada's premier RV dealership group
• Geographic Expansion: Evaluating additional locations to enhance coverage
• Product Diversification: Expanding offerings to include emerging technologies
• Innovation Leadership: Embracing new technologies and sustainable practices

ESG and Corporate Responsibility

Environmental Stewardship:

• Bill S-211 compliance framework for ethical supply chains
• Partnership with Dragonfly Energy for sustainable RV power systems

Social Responsibility:

• Community engagement and support of local charities
• Employee development and inclusive hiring practices
• Customer-focused mission for 100% satisfaction

Governance and Ethics:

• Values-based leadership grounded in biblical principles
• Comprehensive compliance with Canadian employment standards
• Regular reporting on sustainability initiatives

Summary Overview

Fraserway RV stands as Canada's premier RV dealership group, representing a remarkable success story of family-owned business growth since 1969. With 14 locations spanning coast-to-coast and estimated annual revenues between $116.4M to $206.9M, the company has achieved significant market leadership as Canada's #1 RV rental company.

Key strengths include national coverage, comprehensive services, strategic partnerships, strong leadership, and solid financial performance. With ambitious expansion plans including the upcoming Montreal location and focus on innovation and customer experience, Fraserway RV is well-positioned for continued success in the growing Canadian RV market.